About Us
Welcome to Bait Master Fishing and Tackle
We are a small, family-owned and operated online bait and tackle store based on the Sunshine Coast. We've tried to recreate the much-loved bait and tackle shops of our childhood—places brimming with friendly service, rich local knowledge, and an eclectic selection of brands and gear you won’t find in the big chain stores. While we may be a small family business, our hearts are big when it comes to fishing and supporting our community.
Our History
Before becoming Bait Master Fishing and Tackle, we were known as Mike's Fishing and Tackle. Mike's was established in 2012 in Biggera Waters on the Gold Coast. In 2017, the business relocated to Maroochydore on Aerodrome Road. We took ownership of Mike's in 2021, rebranded to Bait Master Fishing and Tackle, and moved a few kilometers up the road to Bli Bli. After two years in Bli Bli, we returned to Aerodrome Road in Maroochydore, right next door to where Mike's Fishing and Tackle was originally located.
In 2025, we transitioned to an online-only store, allowing us to focus on bringing the best fishing gear directly to your doorstep, wherever you are in Australia.
Our Promise to You
We may no longer have a physical shopfront, but our promise remains the same: to offer you quality gear, friendly service, and honest advice. Fishing is more than just a business to us—it’s a way of life. We’re here to share our passion and help you make the most of every trip to the water.
Thank you for supporting our family business. We look forward to helping you gear up for your next fishing adventure!
Tight lines,
Trent & Corinne
Bait Master Fishing and Tackle